The blog
Guides to AI search, for Toronto owners.
Plain-English articles on ChatGPT, Google AI Overviews, Gemini and Perplexity, and what local businesses can do about them.
Reviews, Reddit and local press: the sources AI assistants lean on in Toronto
AI assistants build local answers from reviews, community threads and local media. Here's how Toronto businesses can earn a place in those sources honestly.
Your Google Business Profile is now an AI asset: a 15-point checklist
Your Google Business Profile feeds Maps, AI Overviews and AI Mode. Here are 15 practical checks to make it accurate, complete and easy for AI to describe.
Google AI Overviews and AI Mode: what Toronto businesses need to know
Google now answers many searches with AI-written summaries. Here is how AI Overviews and AI Mode work for local searches, and what Toronto businesses can do.
How ChatGPT decides which Toronto businesses to recommend
What shapes the businesses ChatGPT names when someone asks for a local recommendation, and how to check where you stand.
What is AI search optimization? A plain-English guide for Toronto businesses
AI assistants now answer with one recommendation instead of ten links. Here is what AI search optimization means for a Toronto business.
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